World Liberty Financial, the new crypto lending platform promoted by former U.S. President Donald Trump and his sons, advertises itself as a way of "putting the power of finance back in the hands of the people" and a solution to the "rigged" traditional finance system.

CoinDesk has obtained a draft white paper for the project. It reveals that the vast majority of the power promised by World Liberty Financial will be concentrated in the hands of a select few insiders: 70% of WLFI, the project's "governance" crypto token, will be "held by the founders, team, and service providers."

The remaining 30%, according to the white paper, will be distributed "via public sale," with some of the money raised from that also going to project insiders – though some will be reserved in a treasury "to support World Liberty Financial's operations."

A 70% allocation to insiders is unusually high. Ethereum's Genesis block reserved a combined 16.6% of ether {{ETH}} for the Ethereum Foundation and early contributors (though co-founder Vitalik Buterin later said they received even less). The three companies behind Cardano, another popular blockchain project, retained a combined 20% of ADA at its launch. Satoshi Nakamoto, the pseudonymous creator of Bitcoin, is estimated to hold a little over 5% of the total supply.

Asked if a 70% allocation to insiders is high, one source who advises early stage projects replied: "LMAO. nice joke ser."

World Liberty Financial has not finalized its plans yet, according to a person close to the project.

"The team is working with a lot of contributors, and we're not quite sure which version [of the white paper] you are referring to at the moment, but they have not finalized their tokenomics yet," according to a statement from World Liberty Financial. "All the information we've shared so far that is final/approved can be found on WLF's Twitter (X) and Telegram. Those will be the main channels for any announcements."

The token details from the draft white paper follow a CoinDesk report Tuesday about World Liberty Financial, which revealed that the project's team includes members of the Trump family plus people behind a recently hacked crypto app. CoinDesk also reported that World Liberty Financial will be built atop Aave , the popular Ethereum-based lending platform.

Inside the Trump Crypto Project Linked to a $2M DeFi Hack and Former Pick-Up Artist

World Liberty Financial's allocation raises the question of whether the project is an attempt to cash in on the Trump family's fame rather than build a novel DeFi platform. Pre-sale proceeds have historically been largely invested back into projects, to grow them. If insiders plan to hoard most of the World Liberty Financial money for themselves, how will it deliver on its lofty promises?

One of those lofty promises is to make the U.S. the "crypto capital of the planet." In a Wednesday Telegram post, the World Liberty Financial team advised skeptics that its "plan will speak for itself. The brightest minds in crypto are backing us, and what's coming will make all doubters think twice."

"Our mission is crystal clear: Make crypto and America great by driving the mass adoption of stablecoins and decentralized finance," the post added. "We believe that DeFi is the future, and we're committed to making it accessible and secure for everyone.

In general, public token pre-sales are rare in today's crypto industry, largely because initial coin offerings (ICOs) – which were once the preferred method for crypto startups to raise funds by selling tokens directly to investors – have fallen out of favor. This shift occurred due to increasing regulatory scrutiny, widespread fraud and the emergence of alternative fundraising models that offer more oversight and investor protections.

World Liberty Financial's approach differs from a traditional ICO, however, because the WLFI token will be non-transferable, meaning it cannot be traded between users. This restriction is likely intended to protect World Liberty Financial from securities law violations.

WLFI token that can't be transferred

According to the white paper, "All $WLFI will be non-transferable and locked indefinitely in a wallet or smart contract until such time, if ever, $WLFI are unlocked through protocol governance procedures in a manner that does not contravene applicable law."

It continues: "Each purchaser of $WLFI will be screened to ensure that no specially designated nationals or other persons sanctioned by FinCen are permitted to purchase $WLFI." "FinCen" seems to be a mistaken reference to the Office of Foreign Assets Control, or OFAC, a U.S. Treasury Department office that's distinct from the Financial Crimes Enforcement Network (FinCEN).

Earlier this week, CoinDesk revealed World Liberty Financial's links to Dough Finance, a recently hacked lending app whose founders include Zak Folkman, a former pick-up artist and entrepreneur who is officially registered as the owner of World Liberty Financial LLC.

While Donald Trump appears to hope that World Liberty Financial could help him earn favor with the blockchain industry, even some of the former president's supporters in the industry are warning that the plan could backfire.

"Is there something that we, as crypto twitter, can collectively do to stop the launch of world liberty coin," Nic Carter, a prominent crypto industry figure and Trump supporter, asked on X (formerly Twitter).

He added: "I think it genuinely damages trump's electoral prospects, especially if it gets hacked (it'll be the juiciest DeFi target ever and it's forked from a protocol that itself was hacked). it's also an obvious target for the SEC. at best it's an unnecessary distraction, at worst it's a huge embarrassment and source of (additional) legal trouble. so are we signing a petition or what?"

Ahead of its launch, the project has attracted the attention of fraudsters and hackers. Yesterday, the X accounts of Eric Trump's wife Lara Trump and Trump's youngest daughter Tiffany Trump were hacked and used to promote a crypto scam crafted to look like World Liberty Financial.

Trump Family Members Hacked to Promote Apparent Crypto Scam

Donald Trump is officially listed as the project's "Chief Crypto Advocate." His two oldest sons, Don Jr. and Eric, share the role of "Web 3 Ambassador." Barron Trump, the former president's 18-year-old son, is World Liberty Financial's "DeFi Visionary."

Though the Trump family appears to have been heavily involved in the promotion and inception of the project, the white paper takes pains to distance the project from any political affiliation, stating: "World Liberty Financial is not owned, managed, operated, or sold by Donald J. Trump, the Trump Organization, or any of their respective family members, affiliates, or principals. However, they may own $WLFI and receive compensation from World Liberty Financial and its developers. World Liberty Financial and $WLFI are not political and have no affiliation with any political campaign."

Danny Nelson contributed reporting to this story.

UPDATE (Sept. 4, 2024, 16:14 UTC): Adds a statement from World Liberty Financial.