Trump's most recent endeavor will be a Trump-branded cryptocurrency game with a Monopoly-like feel, based on two sources familiar with the project.
President Donald Trump is said to be creating a Monopoly-like game in cryptocurrency, representing the latest in a series of blockchain activities that the Trump family has engaged with, as per Fortune .
According to two sources familiar with the initiative, the Trump-branded game will function like MONOPOLY GO!—players will be able to generate in-game cash by relocating digital pieces around a virtual city to gain in-game items to build buildings (a nod to the real estate developer model).
The game is being developed by Bill Zanker, a long-time friend and client of Trump who previously helped launch Trump's NFT collections and memecoin. Zanker's representative, Kevin Mercuri, stated that a crypto-oriented game is in development to be launched at the end of April but denied any formal association with MONOPOLY GO! exists, dismissing any references to the board game as "hearsay."
In 1989, he released Trump: The Game, a variation on the classic board game, and in 2006, he tried to do a Monopoly-inspired reality show. Reportedly, last year he tried to reacquire the rights to his old game, but Hasbro said no to Zanker's request for a license.
The new crypto game joins a growing Trump ecosystem that contains NFTs and a memecoin, World Liberty Financial (a DeFi platform), a stablecoin, and even a Bitcoin mining operation through all of the Trumps, including Eric and Donald Jr., as the president is decidedly changing U.S. policy in favor of crypto.
While there's been no suggestion of impropriety, disclaimers and trademark applications from DTTM Operations, the business managing all of Trump's intellectual property, hint that the family is getting more involved in digital assets.